In Germany alone, the market for products used against light incontinence was estimated to be worth 447 m euros in 2019. Annual revenue growth has averaged around 0.8% in the last ten years. The market is forecast to grow to 484 m euros by 2030. The five largest markets for incontinence products generate a total of around 4.8 bn euros. Germany ranks fifth among the top global markets. The next largest markets in Europe are France (336 m euros), U.K. (311 m euros), Italy (304 m euros) and Spain (223 m euros).

Source: Nielsen (2020; Statista (2020)

As the products are intended to counter light to moderate incontinence, we have identified adults from the age of 18 as the potential target group.

In Germany, Austria and Switzerland (hereafter referred to as the D-A-CH region), there are around 80 m people who fall into this target group, among them 41 m women and 39 m men.

In Germany, around 10.8% of women and 5.1% of men over 18 suffer from light incontinence, while around 4.9% and 2.6% respectively suffer from moderate incontinence. We assume the same values for the entire D-A-CH region, in order to calculate its market potential. We therefore arrive at a figure of 9.4 m people suffering from incontinence.
According to a study, only 50% of those affected by light incontinence use incontinence products (both disposable and reusable). We assume that all persons suffering moderate incontinence use products. This results in 6.2 m people in the D-A-CH region.

We further assume that around 20% of these people use reusable products, resulting in a final target group of 1.24 m people who could potentially purchase BODYVISION products.

Source: Insenio: Inkontinenz Zahlen und Fakten;Statista; HunskaarS, Lose G, Sykes D et al. (2004) The prevalence of urinary incontinence in woman in four European countries

Thanks to its varied properties, BODYVISION Technology offers great potential for bed and surgical underlays, absorbing bodily fluids and preventing infection.

The cost category “Medical and care-related consumables” includes items like gloves, syringes, tubes, underlays and bandages. This cost category makes up 6% of total material costs, making it the sixth-largest category here.

BODYVISION Technology could also potentially come under the “Dressings, aids and therapeutic products” category. Although this cost category does not represent the largest cost block for clinics and hospitals,
it can be viable in the long term if these costs can be reduced thanks to BODYVISION’s reusability.

Thanks to its varied properties, BODYVISION Technology offers great potential for sportswear, functional and outdoor clothing.

The segment for functional clothing and sportswear for men, women and children makes up the largest revenue share in the market for sportswear and swimwear. In 2019, revenue in the market for sportswear and swimwear for women was around 400 m euros, higher than that for men.

Studies show that people aged 16 and over who engage in sport spend around 120 euros per year on clothing on average. The majority of this is spent in store, with online sales coming close behind.

Source: Deloitte -Sports Retail Study (2018); Statista Consumer Market Outlook (2020)

Thanks to its varied properties, BODYVISION Technology offers great potential for use in animal clothing and accessories, as well as baskets and blankets.

There are around 38 m pets in Germany (as of 2019). Among the most common of these are cats (14.7 m), followed by dogs (10.1 m) and rodents (5.2 m).

Around 5 bn euros were spent in Germany in 2019 on pet supplies, and this figure is increasing. The vast majority of this money (4.3 bn euros) is spent in store, with an additional 0.7 bn euros being spent online. In 2019, around 1 bn euros were spent on consumables and accessories.

Thanks to its varied properties, BODYVISION Technology offers great potential for improving existing military clothing and equipment. The optimised moisture absorption prevents chafing, sweat and odours.

As of August 2020, around 185,000 people were serving in the German armed forces.

Recent years have seen an increase in military spending on clothing.

In 2019, the budget committee increased expenditure for clothing and equipment by around 1.3 bn euros. This was in part due to the development and production of new uniforms and accessories for outdoor use.

Source: Bundeshaushalt; Bundesministerium zur Verteidigung (2020)